PARSED CONTENT

The domain innovation.mag.irishtimes.com had the following on the web site, "Unfortunately iPhone and iPad devices do not support flash, which is used by our current digital edition." I observed that the webpage said " To read your digital edition, use the same URL on any laptop or PC device." They also stated " For information about non-flash solutions, namely mobile Smartphone applications, which are compatible with iPhone and iPad devices, please visit http www. To understand whether your digital edition will be available as a Smartphone application, please contact the publisher directly." The meta header had The Irish Times as the first keyword. This keyword was followed by Innovation, iMag, and e-magazine which isn't as important as The Irish Times. The other words the site used was business. innovation is also included but could not be viewed by search crawlers.